Nerida Hansen is a renowned Australian entrepreneur, creative director, and textile designer, celebrated for her vibrant, ethically produced fabrics and her commitment to supporting independent artists. Her career in textiles and fashion spans over two decades and reflects a deep, hands-on understanding of the full product lifecycle — from design to production to retail.

After leaving Target Australia, Nerida Hansen leveraged her industry knowledge and creative expertise to launch her own design agency. Over the next six years, she successfully sold and licensed original artwork to some of the world’s largest and most iconic brands. Through strategic collaborations and a strong focus on commercial appeal without sacrificing artistic integrity, Nerida’s agency became a trusted source of bold, innovative designs for global companies across fashion, interiors, and lifestyle sectors. Her ability to anticipate trends, deliver polished artwork, and manage complex licensing agreements positioned her as a respected creative partner to major international brands.

In 2017, she founded Nerida Hansen Fabrics, a brand that quickly gained global recognition for its bold, graphic prints and commitment to sustainability. Her collections, often created in collaboration with independent artists, has enjoyed international popularity.

A significant highlight of her career was the highly successful collaboration with Verhees Textiles — one of Europe’s most prominent and long-standing fabric houses — beginning in late 2023. Together, they launched exclusive collections featuring Nerida’s signature bold designs, organized into curated color families for seamless mixing and matching. With a shared commitment to sustainability, these collections included fabrics certified by LENZING™ ECOVERO™ and GOTS.